case studies & whitepapers

“What you write is often the only chance you’ll get to present yourself to someone whose business you want.” – William Zinsser, author of On Writing Well

Effective marketing communications is not puffery and product announcements.

Whitepapers and case studies, rooted in fact, demonstrate the value of an enterprise, product or proposition using real-world examples and first-person narratives, supported by historic, demographic and technical and scientific data.

Carol Ellison draws from more than 20 years as a journalist and researcher.

In addition to her work for newspapers and magazines, she has produced case studies, whitepapers and custom content for a variety of clients, including The Wi-Fi Alliance (a technology trade organization representing more than 200 vendors of wireless networking equipment), Computer Associates (a technology solutions company), Nurture Marketing (customer relationship consultants), PeerHQ (customer loyalty & retention consultants), and Ziff Davis Custom Publishing.